Image showing the logo and map and people working an event for Florida Gateway Pink Crisis Fund

Our Story

Our story: Florida Gateway Pink Crisis Fund, formally known as Tough Enough to Wear Pink, was created by Columbia County Resources, a 501(c)(3) nonprofit organization, to help cancer patients of Columbia County, FL and surrounding counties with medical expenses.

The Crisis Fund is dedicated to helping residents who live in the North Central Florida Area. Since 2009 the Crisis Fund has provided assistance to local families battling cancer in our community.

When the crisis fund was established, it was dedicated to helping residents primarily in Columbia, Suwannee and Hamilton Counties. In October of 2020 we formed a partnership with Suwannee River Breast Cancer Awareness Association; in doing that we have now opened our reach to help anyone in need in the counties that touch the Suwannee River as well as counties that touch Columbia county. (See a map of the counties we serve here)

At Florida Gateway Pink Crisis Fund, we partner with Suwannee River Breast Cancer Awareness Association to assist us with the screening process to ensure the needs are met within our community. Florida Gateway Pink Crisis Fund holds two annual events a year to raise funds for the crisis fund. With the money raised we are able to help more people fighting cancer in our area.

Medical Assistance Application Housing Assistance Application

Follow us on Facebook for information on upcoming events!


At Florida Gateway Pink Crisis Fund, we are always looking for new ways to raise funds to help cancer patients in our community.  These annual events are major fundraisers for the Crisis Fund.  We rely on our community to help in participating in these events to help us raise the money.  For more information on events, feel free to contact us!


2024 Tournament: To Be Announced

This annual event is a major fundraiser for the Florida Gateway Pink Crisis Fund.  Teams for this event are limited, please see sign for more details. Sign up for sponsorship or team today by clicking below!



June 15, 2024 | Safe Light – 1:00pm

This is our annual fishing tournament to help raise funds for Florida Gateway Pink Crisis Fund!
Complete your entry form by signing up below!


2023 Sponsors

Pilgrims Pride Logo
Team CNS Logo

North Florida Sales | Limbs & More | New Millennium | Premier Dirt Work | Lake City Industries | Dale’s Excavation | Barrs Plumbing | Charles Peeler Construction | Ricky J’s Roofing | Lee’s Custom Service | Gateway Forest Lawn Funeral Home & Crematory, Inc. | Sheppard’s Container’s | Vintage Electric, Inc. | Boat Doctors | Action Signs and Graphics | Brasfield & Gorrie

Which counties do you help?

We provide assistance to patients who live in counties that touch Columbia County and the Suwannee River. Click here to see a map with the list of counties.

How does the crisis fund work?

We pay medical bills for accepted applicants. Applicants provide us with bills or invoices, and we pay the invoice directly. Florida Gateway Pink Crisis Fund will pay for medical bills, preventative care (treatments such as colonoscopies, etc.) and prescriptions. We help people with any kind of cancer not just breast cancer.

How can I help?

There are many ways to get involved to help the crisis fund:

  • Follow us on Facebook and help spread the word.
  • Donate to the crisis fund.
  • Volunteer at one of our events.

Your donation to Florida Gateway Pink Crisis Fund is most sincerely appreciated!

Your donation is secure!  We use the same encryption your bank uses during this transaction.